By Coach A:

Put this in the “Reason’s why we hate Realtors” box.  958 Carolina St, a 2500 square foot, 4 bed, 2.5 bath single family house in Potrero Hill came on the market on September 10th for $1,795,000.  A steep price in my opinion but in this market, it’s probably best to allow the property ample time on the market before making any wild adjustments in price–OR–you can change the price every time a stiff breeze rolls through the Bay Area.

Property History:

  • 09/10: New on the market for $1,795,00
  • 09/18: Lowered to $1,760,000 ($35K reduction in 8 days-little quick in my opinion)
  • 09/20: Lowered to $1,698,000 (really? 48 hours after a reduction, another reduction?)
  • 09/21 6pm: Lowered to $1,600,000 (hmmm - did ya give the $62K reduction a full day?)
  • 09/21 8pm: Raised to $1,680,000 (guess the interest @ $1.6m was GREAT for 2 hours)
  • 09/22: Lowered to $1,678,000 (ahh yes, the effective $2K reduction!)
  • 09/25: Lowered to $1,650,000
  • 09/29 12:51pm: Lowered to $1,495,000 (ok - now we’re getting closer to the realistic value of this home - 300K below where we started)
  • 09/29 12:53: Raised to $1,650,000 (a 2 minute price reduction - DAMN - I missed my chance)

Seriously - what the FU*K is this agent thinking? If it’s done to get the listing popping up on our database which does occur when the price is lowered and raised, well that’s just pathetic.  I can think of a few better marketing ideas–shit, Cooper (3.5 years old) can come up with a better strategy!  Here’s an idea–why don’t you price the property appropriately - let’s say $1.4m (and that’s PUSHING it) and leave it the hell alone for 3-4 weeks.

Imagine going out to eat with this agent- “I’d like the garden salad and lasagna, no wait, make that the minestrone soup and the burger,

no no - the salad and the burger, wait - did I say salad and burger, I meant the salad and the soup, wait wait - can I get the lasagna and the soup. That’s what I want - lasagna and soup — WAIT WAIT - let me just get the burger……”

958 Carolina Street [Home SF]
*image a la mapjack.com

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